Podcast Revenue Calculator

What’s Your Podcast Costing You?

Same offer, more listeners: a show built to drive impact and revenue

Small increases in engaged audience and conversion compound into huge results.

Listeners per episodeAverage downloads within 30 days.Episodes per monthCustomer value ($)What a new customer spends with you: your offer price, or their total annual payments if they pay over time (e.g. $150/mo × 12 months = $1,800).Current conversion rate (%)Sales from the podcast ÷ listeners × 100. Most shows sit around 0.1%.

Monthly listener growth2% / month

We aim for 2% growth in listeners per episode every month. It compounds: at 2% a month, your 150 listeners become 190 per episode by month 12.

Projected conversion rate0.2%

We aim to raise your conversion rate by a minimum of 2/10 of a percent — deliberately conservative, and very impactful.

Running it as-is

$720

per month

150 listeners per episode

Converting 0.1% of listeners

0.1 sales per episode

$8,640 per year

As a revenue machine

$1,642

per month (12-month average)

190 listeners per episode by month 12

Converting 0.2% of listeners

0.3 sales per episode (average)

$19,700 per year

The gap — every single year

$11,060

What waiting costs you

Every month$922
Every week$213
Every day$30

Talk To Jerry About Your Podcast →

We’ll work with you to turn your show into a predictable source of clients and revenue.

Your podcast is the business. — Jerry Kolber

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